Reading an image

Reading an image

In this advert, a black and white colour scheme is used perhaps as a way of making viewers immediately aware that 50 Cent is in fact an endorser of the Reebok brand. By doing this, it's clear that the main point they wanted to establish through the advert was 50 Cent's association with the brand since with his popularity at the time, it's certain he would've been capable of influencing consumers, particularly those listening to hip-pop, to begin purchasing Reebok products. If actual colours were used in the poster though, the focus of the advert [50 Cent] may not have been as initially striking as it is in black and white. This is further aided by the fact that the shot used of 50 Cent isn't a full body shot, but rather a close up of his face on an eye level as if he's looking directly at the viewer with a rather serious expression, adding to the more personal aspect of the ad. Not only this, but the quotations on the right side of the close up shots of 50 also add another layer to the personal aspects of it all. With the tagline in the centre reading 'i am what i am,' placed in front of a collection of fingerprints, it's apparent 50 is saying your identity isn't something to be ran away from and rather your individuality should be embraced by yourself. The fact that the font of this tagline is one that often be considered to be synonymous with gang affiliation, something 50 has in fact experienced himself, it's apparent that he's embracing exactly what the tagline says as oppose to denying it since it makes him who he is. This is again, further supported by the quote in the top-right as he refers to how things like life aren't always promised around where he's from because of things such as gang warfare, and so people should take the time to do whatever they need to do as soon as possible.

This advert for the iPhone 5 is a fair bit more simplistic than the previous one. The colour scheme first off is pretty simple, although not being black and white, with everything in front of a white backdrop. With the phone being displayed on the left at different angles side-by-side to showcase how they look effectively, and the title 'iPhone 5' being on the right of it, it's clear exactly what this product is. However it's the tagline in particular which stands out with: 'The biggest thing to happen to iPhone since iPhone.' With this being said, it's almost suggested that the iPhone 5 is a revolutionary device in its own right in a way similar, if not exactly the same in terms of new features, to the very first iteration of the phone. Whether this is done by new hardware or software isn't stated, but it's this obscurity of what exactly the phone brings new to the table that contributes to the drawing in of more customers. It's taglines like this which truly entice those who see it to purchase the product since they want to understand what exactly they're missing out on by not having the phone in the first instance. An oppositional reading for this though, could be that in reality the phone isn't revolutionary by any means and it's just a new paintjob for the phone glamorised by the iconic advertising of Apple.