Ill Manors broadcast platform: trailer analysis
1.
Typical codes and conventions of trailer tend to lie in things like:
- Institutional information - actor/director names/studio/production companies
- Title, release date and tagline
- Narrative - Todorov's equilibrium and Propp's character archetypes
- Action sequences/dramatic moments - action and enigma codes (Barthes)
- Voiceover/text on screen/dialogue
- Music - non-diegetic
- Promotional info - websites/hashtag/social media
- Review quotes
2.
Trailers are distributed nowadays predominantly through the online platform with things like video-sharing websites and social media with their widespread usage by the masses. While they still are distributed in cinemas, the Internet seems to be their main and best way of doing this.
3.
Ill manors uses the usual trailer conventions with things such as the title of the film being presented at the end of the trailer, snippets of dialogue from the film making up a 'general plot,' a non-diegetic track in the background, promotional info (being presented at 1:40 for example) and also review quotes from 'Men's Health,' 'Q Magazine' and 'FHM Magazine' just to name a select few.
4.
The target audience for this film appears to be 15 to 25-year olds and this can be said to evident with the use of more action-oriented scenes in the trailer. With these punch-outs often being a point of appeal to the age range, and to some extent beyond that, their usage is something that could definitely be considered as a way of drawing them in. The editing of the trailer. From a narrative standpoint, the film has been presented in a way that we get a brief insight into the characters in it. An example of this are the scenes where Chris is presented, firstly of him as child with blood by his eye acting as somewhat of an enigma code in terms of how he actually obtained the cut and then when he's a adult where a scar has been sustained in the same location. Here it can be generally interpreted by viewers that the scar may have possibly contributed to the 'hard man' character we see him [Chris] as being, helping deliver a sense of narrative. The main star of the film can be said to be Aaron, however in the trailer we're presented with content that almost suggests that Kirby and Chris will be acting as the central protagonists of the film, not 100% reflective of the whole production. Information about the director Ben Drew is displayed from the Plan B logo being shown on-screen and also him being described as the 'visionary artist' that created the film. What's interesting here though is that things involving the director don't stop here though with him not only having a cameo appearance as a taxi driver, but him doing the actual narrator voice-over of the trailer. Clear by him even saying 'I am the narrator,' Drew essentially sets the scene of what 'Ill Manors' is and how certain events will all become significant in the long run of things.
5.
When the genre of social realism is concerned, the film has been represented firstly through the props presented throughout the whole trailer. Starting with the cocaine then going to the multiple guns and cigarette, it's clear that the film will borrow elements from films you usually see depicting the underworld of cities, already gravitating towards this look and feel that social realism films have. It's also however, represented through the overall setting with the portrayal of housing estates/blocks and this has deep connotations with this idea of deprivation and crime in general. With music, a song that could be referred to as a 'protest'/song commenting on modern society is used [Ill Manors]. This is effective since it's a track people are likely to know having been made by Plan B himself and peaking at number 6 on the UK Singles Chart, and has extremely close links to what the film is generally about - the disadvantaged young people in the gutter/underbelly of London. However what fundamentally comes across as the biggest thing in representing the genre are the characters themselves and through what they though. With characters like Kirby coming out of jail and then brandishing a gun at Marcel, Chris holding a gun to Jake's head and a police unit infiltrating a building, it appears that all there is within the setting of the film is dysfunction and mayhem whether it be due to drugs or just any crime in general. Amidst all this other characters are seen smoking or just attacking one another and this overall, helps to really set the tone of the film as being gritty and unforgiving in its nature.
5.
When the genre of social realism is concerned, the film has been represented firstly through the props presented throughout the whole trailer. Starting with the cocaine then going to the multiple guns and cigarette, it's clear that the film will borrow elements from films you usually see depicting the underworld of cities, already gravitating towards this look and feel that social realism films have. It's also however, represented through the overall setting with the portrayal of housing estates/blocks and this has deep connotations with this idea of deprivation and crime in general. With music, a song that could be referred to as a 'protest'/song commenting on modern society is used [Ill Manors]. This is effective since it's a track people are likely to know having been made by Plan B himself and peaking at number 6 on the UK Singles Chart, and has extremely close links to what the film is generally about - the disadvantaged young people in the gutter/underbelly of London. However what fundamentally comes across as the biggest thing in representing the genre are the characters themselves and through what they though. With characters like Kirby coming out of jail and then brandishing a gun at Marcel, Chris holding a gun to Jake's head and a police unit infiltrating a building, it appears that all there is within the setting of the film is dysfunction and mayhem whether it be due to drugs or just any crime in general. Amidst all this other characters are seen smoking or just attacking one another and this overall, helps to really set the tone of the film as being gritty and unforgiving in its nature.
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