Ill Manors: TEDx lecture

Ill Manors: TEDx lecture

1. Plan B's values/ideologies mainly revolve around the general idea that young people are victims of demonisation by the media often, if not exclusively, without any regard of the upbringing they may have had to live through with abusive families and dysfunction in general as well as just overall neglect from society. This is evidenced through him saying at 15:39, referring to a quote from a former gang member that: 'society [...] cares more about shops and businesses than the lives of young people.'

2. The target audience of this TEDx lecture is likely to be 30 to 45 year olds. This appears to be the case particularly with the fact that Drew essentially has to tell the audience not to be swayed by portrayals of the youth in the media at 18:30 and also as a whole, provide a lot of contextual information as to why they may end up doing what they do. With this in terms of psychographics, the audience could be associated with the reformers group. Having taken the time to come to such a lecture and being inquisitive on what may inform the decisions of young people and the lives that they may live through, the audience can be viewed almost as 'people who want to be aware' or enlightened on things they may be unfamiliar about themselves. This is vastly different to what the audience of the film/music is though with them not only being pre-existing fans of Plan B in terms of music, but also young people just generally looking for things that help express their lives, perhaps putting them more in the place of strugglers.

3. Plan B says in the lecture that the media can be accused of ridiculing certain groups within society, in this case a section of young people without any consideration for their situation. With the derogatory term 'chav,' describing a 'young lower-class person who displays brash and loutish behaviour and wears real or imitation designer clothes,' being used 114 times in British newspapers in December 2004 alone, Drew feels as if papers almost alienate this group of people from society as a whole. This links into to the concept of moral panic with the fact that Ben Drew is essentially challenging what is usually thought of lower-class young people, which typically relates to violence and crime, and is attempting to display them as being as typical and as much of a part of society as the next person.