Ill Manors: e-media off-site research

Ill Manors: e-media off-site research

Facebook

1. The Ill Manors Facebook page has 29,857 likes.
2. The top is working to help promote the film across all the possible platforms you can get it from whether it be Blu-Ray, DVD, download or on demand. It does this using the exact same image of Riz Ahmed holding a gun behind the Ill Manors title.

     3. 

This post can be said to appeal to the Ill Manors target audience since it's a promotion of another film that is supposedly similar to it. By saying 'Liked iLL Manors? Then you'll love OFFENDER,' the notion is brought about that the two films share certain aspects with each other so the target audience of Ill Manors who 'like' this page are essentially bound to like Offender equally as much.

This post can also appeal to them since it is a direct link to another one of the Ill Manors products - the music video. This would catch the eye of the target audience since it has links with the film established by the appearance of actors like Riz Ahmed and Ed Skrein in it but also just through the subject matter of it all.

The post above definitely would appeal to the target audience as after having watched Ill Manors, they may have liked it to a point where they feel inclined to take it home with them, so the provision of the opportunity to buy it on DVD or Blu-Ray not only appeals to them but also benefits the institution itself.

Appeal to the target audience can also be scoped out here as the posts relates to the creator of the institution itself - Plan B. Having been the spirit behind not only the film but also the album, the target audience may feel the need to know things such as his inspiration behind making them - things we see in the NME magazine entry.

Lastly, this post helps appeal to the target audience as it links them to a song that details the story of Jake, as said in the description itself. The audience would want to listen to this track to get another insight into why he did the things he did in the film among other things.

4.

A sense of synergy we can see displayed here is with how NME covered Plan B in their piece titled: 'Plan B attacks David Cameron over last year's riots.' The main link between this image and that article is that there's a sign saying 'PLAN B CALLED DAVID CAMERON A C**T!' and these views are the exact same that are seen in that same article.

This post could be said to link to the DVD extras of Ill Manors particularly in the sense that it discusses the emergence of 'untrained actors.' This is something we're shown in the extras with people like Sasha Gamble and Lee Allen not having any prior experience in acting but still being cast in the film.

The post above links in with the trailer in the sense that the exact same phrase we see in the beginning of the trailer is used in the description: 'We are all products of our environment. Some environments are just harder to survive in.'

Twitter

1. The Ill Manors Twitter feed uses the Ill Manors brand to promote the film by having things such as tweets and also retweets from publications made by newspapers, but also notifications as to any notable things happening with the promotion of the film. An example of this is a tweet made by the account saying: 'Tune in to @BBCR1 #Radio1 now and listen to @4PlanB first play of @iLLManors - few minutes to go! @revolveruk.'
2. #iLLManors, #PlanB, #PlayingWithFire, #Loveit, #RealMovie...
3. One of the posts by a celebrity that the Ill Manors account retweeted was made by Anouska Mond. As an actor playing one of the main characters in the film, this retweet will appeal to the audience in the sense that it provides them with an opportunity to follow the actors as they anticipate its actual release. The same thing can be said about Riz Ahmed, who also has a post of his retweeted in which he says: 'Follow the cast of@iLLManors - @anouska_mond @edskrein @RyanDeLaCruzUK @SeanSagar @FirelynxMr @7kivanc7 @GeorgiaFarthing @nickdsagar .' This links exactly with what was said above with it giving the audience a chance to get updated by the cast of the film. One more celebrity that the account retweeted was Ashley Thomas, or rapper Bashy. With his tweet saying: 'RT @4PlanB: RT @iLLManors: Win tickets to the iLL Manors WORLD PREMIERE! Find out how: http://on.fb.me/Win-iLLManors-PremiereTickets … #PlanB #Win #WorldPremiere,' it's clear that his post appeals to the audience in the sense that they are given an opportunity to win a competition and get tickets to the first screening of Ill Manors before anyone else - sense of incentive on its own.
4. The feed uses pictures to help promote different aspects of the Ill Manors brand whether it be a performance by Plan B/Ben Drew himself, accolades given to the film or people doing things like showing themselves downloading the Ill Manors album.
5. Examples of the TagLondon campaign lie mainly in retweets of posts from a dedicated account called @taglondon. With this we can see that for the campaign alone, the institution developed an account to help promote these tweets on. In addition to this is an actual picture of one of the projections of the tweets near the London eye, perhaps as a way just to encourage more people to post the hashtag.

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DVD release

By retweeting a post made by an institution that does reviews for DVDs, probably among other things, people start to anticipate the release of the DVD a lot more than they probably were before the post.

The posting of this was effective since people would aim to go and get a signed copy of the Ill Manors, the signing providing more incentive, rather than just get a standard one like the majority of people.

This tweet made by someone actually in the queue for the signing of the DVD being retweeted by the account helps encourage people to go and get their own copy.

Instagram

1. The institution has used Instagram in a way that is quite interesting and unconventional in comparison to most others. Rather than actually have an official account on the social network, instead since both Instagram and Twitter make use of hashtags, the same hashtags that are used on Twitter also carry on onto Instagram.

    2.

This upload from one of the actors in the film himself, Nick Sagar, is effective in promoting Ill Manors in the sense that not only does it use a still from one of the scenes in the film, but to add to this the Ill Manors logo itself is also on display.

This post can also be said to help promote the film effectively not only by the usage of hashtags like #illmanors and #planb, but also through the fact that the actual poster for the film used as the image. Having reviews from critics on it as well as the name of the film, this user could've got the attention of her followers making them go on to watch the film - effective promotion.

This image of the Blu-Ray copy can also be said to help contribute towards the promotion of the film since it shows people other ways in which they can get access to it. Not only this but similarly to the posts above, is the usage of the hashtags #planB and #bendrew.

3. 

As is seen above the hashtags that are generally used on Instagram are #illmanors, #planb and #bendrew. It's evident that there is consistency in the hashtags used as these are more or less the same ones that we also see featured in Twitter. This aspect is particularly important since it means there's no confusion for people when searching for Ill Manors related content on Instagram, after using another network like Twitter - essentially the same throughout.

4.

YouTube

1. The Plan B YouTube channel was used to help promote the release of the film by having things like videos accompanying the music that played during the film. Examples of this include 'Playing With Fire' which followed Jake's initiation with the gang and 'Deepest Shame' which related to 'a day in the life' of Michelle. Through this, fans of Plan B's music who perhaps weren't aware of the film can become enticed in what exactly happens to these characters we see in the videos, therefore promoting the film quite effectively.
2. One of the examples of synergy is shown again with the 'Playing With Fire' video. Starting off with a scene straight from the film itself, the video helps establish a link in the film by setting up from the get-go that the lyrics of the song relate directly to this character. Another example of synergy in the channel is shown in the channel art itself. Retaining that same image seen with the album cover of Plan B smoking in front of the council blocks, the logo is what makes it clear that the channel is related to those same products.
3. The links to other social networks we see on the channel include Google+, Facebook and Twitter but also SoundCloud and iTunes to almost provide people with a gateway to Plan B's musical content.