Audience: Psychographics

Audience: Psychographics

Mainstreamers - Darni and Kat

Occupation/education

• They work the usual 9-5 office jobs
• Have both attended state high schools and finished education up till the point of 18 (sixth form)

Spare time

• May occasionally head out for a few drinks at their local pub
• Frequent the cinemas for the latest released films from time-to-time
• Go out for a meal at Nando's over the weekend

Print

• The Sun and BBC News (likely to access these online as oppose to actual paper just due to the easy accessibility that it offers)

Broadcast

• Watch soap operas such as EastEnders on BBC and ITV1 and documentaries on Channel 4
• Can sometimes access these on catch-up services such as BBC iPlayer and 4OD depending on where they are such as commutes back home on public transport 

E-Media

• Own smartphones, tablets and laptops within their household
• Access websites such as Amazon and Tesco for buying purposes and Facebook and Twitter for social media

Young and Rubicam test

The results from my participation in the Young and Rubicam test showed that my main value is 'Enlightenment' and my secondary one is 'Control.' I'd say that I generally agree with this since it reflects the fact that I believe materialism isn't something that should necessarily be indulged in and the awareness of things around you as a person are very important from an enlightenment standpoint. In terms of control I'm also in agreement with the result since I think that it's good to have set goals of what exactly you want to achieve in future and that only a solid work ethic will get you towards those goals.